Bill Quirke: Making the Connections

Bill Quirke. Making the Connections: Using Internal Communication to Turn Strategy into Action. Its one of the books about communications. The ideas about internal communications not a new point of view. The athor says:
Business today faces a torrent of changes that redefines what is required of employees. Organizations are quickly discovering that they need more than simple compliance from theie staff: they need – now more than ever – to engage their minds, creativity, energy and commitment. A business can only achieve its best when everyone’s energies point in the same direction.

From another side this book will be interesting for  for systematization of information. For professionals for taking arguments from this book for presentation they projects on management meeting. And for beginners in staff communications as textbook.

Communication between managers and employees

Communication between managers and employees is an important issue in any organization. Employees want guidelines from their supervisors, and the management wants input from the entire team. Most companies have little trouble communicating downward, but getting information to flow upward is more of a challenge. When employees stay quiet about what they need, the negative results can include missed opportunities, delayed projects, and failed initiatives.

 

http://www.nysscpa.org/cpajournal/2004/604/perspectives/p15a.htm